Demand Generation
Outreach Campaigns that - Convert
- Book
- Compound
- Scale
Cold outreach, done the way it still works in 2026 — researched, personalized, and compliant, not mass-blasted.
35
Projects delivered
6
Countries served
17
Years in business
What it is
Not spam. Compliant outreach.
You've probably heard cold outreach is dead, or that it's all spam now. It isn't dead — but it stopped forgiving laziness a while ago. A generic template blasted to a bought list gets ignored or reported; a researched message to the right person, sent through a properly warmed domain, still gets replies.
The other honest question, if you're selling into the EU: is this even legal? B2B cold email is allowed under GDPR's legitimate-interest basis in most markets — but not everywhere, and not without doing it properly. We built uOutreach, our own outbound platform, around both of those realities rather than around a growth-hack pitch.
Cold outreach isn't dead, but it doesn't forgive a lazy list or a generic template the way it might have a few years ago. The levers that still matter are the same ones they always were: a specific ICP, a real list, a message worth reading, and a domain reputation worth protecting.
We run this on uOutreach, our own outbound platform — AI handles the research and first-draft personalization, a human keeps every message sounding like it was actually written by a person, and deliverability is monitored against real thresholds instead of hoped for. Replies get handed to your sales team the moment they land.
For EU-facing campaigns, we build with GDPR's legitimate-interest basis in mind from the start — transparent about where we found a prospect's details, with an immediate opt-out — rather than treating compliance as an afterthought.
- A verified, researched list — never a bought or scraped one
- Deliverability and inbox warmup built in from day one
- GDPR-aware by design — legitimate interest, transparent, opt-out
- Replies handed to your sales team the moment they land
Fit check
Who this is for — and who it isn't.
This is for you if
- ✓You're selling B2B and can define a specific ICP to target — not a broad consumer audience
- ✓You want outreach that's researched and personalized per prospect, not one template blasted at a bought list
- ✓You care about your domain's sender reputation and want it protected, not burned for short-term volume
Probably not, if
- ✕You're targeting Germany specifically as a first move — B2B cold email there needs a consent-first approach, and we'll tell you that upfront rather than sell you a campaign that fights local norms
- ✕You're selling B2C — this is a B2B outbound service, not a mass-marketing tool
- ✕You want guaranteed reply-rate numbers before a single email is sent — we won't promise a figure we can't back
How it works
From first conversation to live and tracked.
Define & build
ICP, persona, and a verified list — built and checked before a single email sends.
Warm & send
Domain warmup and deliverability-aware sending protect your sender reputation.
Reply & handoff
Replies are detected and handed to your sales team immediately, not queued.
What’s included
Not a scope you have to guess at.
ICP & persona definition
List building & verification
AI-assisted, human-reviewed sequence design — personalized per prospect, not templated
Deliverability & inbox warmup, monitored against real thresholds
GDPR-aware approach — legitimate-interest basis, transparent first contact, instant opt-out
Reply handling & handoff to sales
Are the numbers real?
Real projects in this category.
Drag left or right to browse.
Is this real?
Real clients, real work.
Thanks to Marks and Metrics, our website has not only attracted more visitors but has also significantly increased our sales. The post-launch support provided by their team has been exceptional. Any issues or questions we've had were addressed promptly.
Anamaria R.
Founder, Radac Group
We couldn't be more pleased with the results of our collaboration. Their web development services have truly transformed our online presence. Their professionalism, responsiveness, and technical expertise were exceptional throughout the project.
Founder
Founder, 5 Cents per Lead
See if outreach marketing is the right fit.
Book a 15-min fit callWhat if it doesn't work out
Deliverability is protected by design, not bolted on after something breaks.
List verification, inbox warmup, and sender-reputation monitoring are built into every campaign from day one — not something we fix after your domain gets flagged. Qualified replies go to your sales team the moment they land; we don't sit on warm leads.
Questions
Before you ask.
What's a realistic reply rate?+
It varies a lot by ICP, list quality, and message — we won't promise a number upfront, but you'll see the real numbers once campaigns are live, not a vanity metric.
Do you provide the contact list?+
Yes — list building and verification is part of the service, not something you need to bring separately.
Will this hurt our email deliverability?+
That risk is exactly why deliverability and inbox warmup are built into the process — protecting your sender reputation is part of the job, not an afterthought.
Who handles replies?+
We hand qualified replies to your sales team the moment someone responds — we don't sit on warm leads.
Is cold email legal for EU prospects?+
B2B cold email generally has a legitimate-interest basis under GDPR in most EU markets, with requirements around transparency at first contact and an immediate opt-out — but the rules genuinely differ by country (Germany in particular expects a consent-first approach for B2B). We'll tell you honestly if your target market needs a different channel instead of cold email. This isn't legal advice — for anything contractual, confirm with counsel in the relevant jurisdiction.
Is this the same as spam?+
No — targeted, researched B2B outreach to a specific, relevant list with an easy opt-out is a different thing from a mass-blasted, unverified list. We build for the former.
Ready when you are
Let’s talk about outreach marketing for your business.
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