Service
Lead Generation Websites that - Convert
- Grow
- Qualify
- Compound
A website is only as good as the leads it generates. We build the site around that goal, not the other way around.
35
Projects delivered
6
Countries served
17
Years in business
What it is
Not a brochure. A sales page.
You've paid an agency before. They sent pretty mockups, took three months, invoiced a retainer, and the site still doesn't bring you a single lead.
That's the reason this page leads with real case studies, a fixed scope, and what actually happens after launch — not a paragraph about our "philosophy."
Most "we need a new website" conversations are actually lead-generation conversations — the site is just the part you can see. So we start there: who the site needs to convince, what they need to see before they'll fill out a form, and what happens to that form submission the moment it lands.
From that, the site follows — pages built around one clear action per page, forms that go straight into your CRM instead of an inbox nobody checks, and tracking wired in from launch so you're not guessing which page, channel, or headline is actually doing the work.
A CRM is the part of this that's easy to skip and expensive to skip. Without one, leads live in someone's inbox — no record of who followed up, when, or what was said, and no way to tell which channel actually produced the deal. With one, every submission becomes a record: source, timestamp, and an owner, so a lead never sits untouched because two people each assumed the other had it. We set this connection up as part of the build, not as a "phase two" — a lead-gen site without a CRM behind it is just a very expensive contact form.
We keep iterating after launch, because a lead-gen site is never really "done" — it's tuned.
- Built around one clear action per page, not a generic layout
- Real mockups and sign-off before development starts
- Form/CRM integration wired in from day one
- First-year maintenance included on every package
Fit check
Who this is for — and who it isn't.
This is for you if
- ✓You have a clear offer and know roughly who buys it
- ✓You want the site to do a specific job — bookings, form fills, calls — not just look good
- ✓You want leads landing in your CRM with an owner, not sitting in an inbox
Probably not, if
- ✕You want the cheapest quote in your inbox — that's not what fixed-scope, CRM-integrated builds cost
- ✕You haven't figured out who you're selling to yet — that's a positioning conversation before it's a website one
- ✕You want a fully custom platform with logins and multi-user roles — that's the Web Development service, not this one
How it works
From first conversation to live and tracked.
Website
A visitor takes one clear action — a form, a call, a booking.
Tracking
The submission is timestamped and attributed to the channel that actually earned it.
CRM
The lead lands with an owner and full context — never just an email in an inbox.
What matters here
What actually makes it work.
Clarity over cleverness
Visitors decide in seconds whether to keep reading. A plain, specific value proposition beats a clever tagline every time.
One goal per page
A page with five calls to action converts worse than a page with one. Every page needs a single, obvious next step.
Trust before the ask
Real case studies and specifics close the credibility gap before someone reaches the form — generic testimonials don't.
Speed is a conversion lever
A slow page loses visitors before they ever see the offer, no matter how good that offer is.
The form isn't the finish line
Where a lead goes next — CRM, follow-up, sales handoff — matters as much as capturing it in the first place.
Mobile-first, not just mobile-friendly
Most B2B research starts on a phone now. "Responsive" and "designed for mobile first" are not the same thing.
What’s included
Not a scope you have to guess at.
Funnel & positioning audit before any design work starts
Landing pages built around a single, clear call to action
Form/CRM integration — leads land where sales already works
Tracking from day one, so you know what to double down on
Mobile-first, fast-loading pages (speed is a conversion lever, not a nice-to-have)
Are the numbers real?
Real projects in this category.
Drag left or right to browse.
Is this real?
Real clients, real work.
Thanks to Marks and Metrics, our website has not only attracted more visitors but has also significantly increased our sales. The post-launch support provided by their team has been exceptional. Any issues or questions we've had were addressed promptly.
Anamaria R.
Founder, Radac Group
We couldn't be more pleased with the results of our collaboration. Their web development services have truly transformed our online presence. Their professionalism, responsiveness, and technical expertise were exceptional throughout the project.
Founder
Founder, 5 Cents per Lead
See if lead generation is the right fit.
Book a 15-min fit callWhat if it doesn't work out
Feedback rounds and sign-off are built into the timeline — not billed as extras.
You see real mockups before anything gets built, get one or two rounds of feedback baked into the schedule, and sign off before development starts. First-year maintenance is included on every package, so launch isn't where we disappear.
Questions
Before you ask.
How long does a lead-gen site take to build?+
Depends on scope — a One Pager is a much lighter lift than a full multi-page Website. We give you a real timeline once we've scoped the pages and integrations, not a generic estimate upfront.
Do you write the copy too?+
We work from your input and existing materials to shape the site's messaging; heavier copywriting work can be scoped in separately if you need it built from scratch.
Can you connect it to our CRM?+
Yes — form/CRM integration is part of the build itself, not an add-on, so leads land where your sales team already works.
What happens after launch?+
First-year maintenance is included on both tiers, and the tracking we set up at launch tells us what to tune next — a lead-gen site keeps getting adjusted, it's never really "finished."
Who owns the site, domain, and accounts once it's built?+
You do — the code, the domain, and every connected account (CRM, analytics, hosting) are yours. Nothing here is licensed back to us or held hostage after the engagement ends.
Are we locked into a long contract?+
No — this is a fixed-scope project, not an open-ended retainer. You pay for the build and the included first-year maintenance, not a subscription you have to cancel.
Ready when you are
Let’s talk about lead generation for your business.
Related Services
eCommerce
Differentiate in a crowded market — page speed, easy checkout, great UI/UX, and easy sorting.
Explore →Web Development
When a template can't do what your business needs, we build the custom platform that can.
Explore →Outreach Marketing
Cold outreach, done the way it still works in 2026 — researched, personalized, and compliant, not mass-blasted.
Explore →